Ebra Studio, a Canadian jewelry brand founded by Farimah, sought to expand its local business to a national audience by developing a responsive, user-friendly website that reflects its values of sustainability, quality, and women empowerment. Ebra Studio specializes in minimal silver jewelry and decorative silver artifacts. To transition from a local to a national presence, the brand needed an intuitive and accessible online shopping experience that effectively showcases its artisanal products. The challenge was to bridge the gap between Ebra's handcrafted ethos and the digital marketplace, ensuring a seamless user journey for a diverse customer base.